The brilliant Goldie Chan—author, brand strategist, and creator of one of LinkedIn’s longest-running daily video series—is known for helping introverts build powerful, authentic personal brands. She dismantles the myth that branding requires extroversion or constant performance. Instead, she introduces a thoughtful model where storytelling, clarity, and intentional visibility become sustainable tools for career and personal growth.
Goldie shares insights from her own creative journey, and the deep listening skills that characterize introverted leaders. She talks about everything from overcoming visibility fears to building an evergreen content bank, navigating career reinvention, telling purposeful stories, and even approaching creativity with more imperfection and play. Whether you’re quietly ambitious or simply seeking a more genuine way to express your work, this conversation offers a refreshing and empowering approach to showing up
Branding ≠ Reputation. Goldie distinguishes reputation (the story people tell when you’re not in the room) from personal branding (the story you tell when you are in the room—physically or virtually).
Start with One Platform. Introverts often feel overwhelmed online. Goldie encourages choosing a single platform aligned with your communication style before expanding.
Storytelling Is the Antidote to Bland Content. Personal stories—told with purpose—cut through the sameness of duplicated trends and generic AI-generated posts. Purposeful storytelling keeps content human.
Define Your “Hub.” Write down the core idea or value that ties together your work, passions, and personality. Aim for a statement that still works—even if your job title changes tomorrow.
Brainstorm Imperfectly. Set a timer for 10 minutes and write 20 content ideas—good, bad, silly, serious. No editing. Then highlight two you’ll develop this month.
Face “Cringe Mountain.” Identify one area where fear of being seen is holding you back. Post something small but personal—an insight, a behind-the-scenes look, a lesson learned. Notice how the world doesn’t end.
